How Direct Mail Can Benefit Your Marketing Campaign

How Direct Mail Can Benefit Your Marketing Campaign


Technology is everywhere. When someone is searching for something they want and need, their first thought is often to conduct a quick internet search. With the popularity of technology growing, many people have made the claim that direct mail is dead when it comes to effective marketing efforts. The truth is this could not be further from the truth.

In fact, using things like a real estate mailer or brochures can help a business get even more attention and more sales. Keep reading to learn how direct mail can benefit your business.

Higher Conversion Rates

According to the USPS, about 98% of people will bring their mail in from the mailbox the same day it is delivered. Approximately 77% of these people will look through it right after removing it from the mailbox. This means your ability to reach a consumer is much better with direct mail. After all, you don’t have the chance of the letter or mailer being sent directly to spam or being buried under all the other digital correspondence the average person receives during the day.

Improved Flexibility

Direct mail is considered extremely flexible. That is because it can serve several goals. It is possible to use direct mail for invitations, as a short-term promotional effort, or something else. If you are a new company and want to get more people to your store, direct mail is a safe bet to make it happen. You can even use a direct mailer as a reminder or to provide some type of information.

Just remember, if you are going to use direct mail, you need to have a plan. Make something that people are going to see, notice, and pay attention to, which may require the help of a design professional. This is how you will get the highest rate of return.